San Diego Union Tribune

MEDIA WATCHDOG: UNION – TRIBUNE’S EXCLUSIVE WEBSITE SPONSORSHIP DEAL WITH SDG&E RAISES QUESTIONS

 

Updated to include clarification from  SDG&E that its sponsorship was short-term,  not long-term.

East County Magazine

By Miriam Raftery

September 19, 2016 (San Diego) — Last week, the San Diego Union-Tribune rolled out a much-touted revamp of its website featuring San Diego Gas & Electric, a division of Sempra Energy, as its only sponsor.  The deal allows SDG&E to reach news readers directly with messages such as energy saving tips, but also poses potential conflicts of interests for San Diego’s largest newspaper.

SDG&E spokeswoman Stephanie Donovan has clarified that the sponsorship was only for two days, not an ongoing sponsorship. She added thiis perspective on the sponsorship: