opportunities

MARKETING MATTERS: REVIEW AND REGROUP FOR 2013

Tips and Tricks for Business Success and Growth

By Rama Beerfas

November 3, 2012 (San Diego’s East County) – As we approach the end of 2012, it is time to review the year's business successes, challenges and (dare I say it?) failures. If we want to make a difference to the growth opportunities we have available in 2013, then it is critical that we evaluate what worked, what didn't, and where we didn't pursue opportunities that we should have. From that assessment, we can develop a more informed plan for the coming year that will be more likely to succeed than a plan made from hopes, dreams and wishes.

MARKETING MATTERS: TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

 

What Is a SWOT Analysis?
 
by Rama Beerfas
 
February 23, 2012 (San Diego’s East County) –  'Tis the season for developing marketing plans. Well, really that season was about four months ago, at the latest. That fact notwithstanding, I am still working with some of my procrastinating clients to put together their marketing plans for 2012. Because of this, I've been looking at a lot of SWOT analyses for the last few months.