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MARKETING MATTERS: WHEN MORE IS NOT MERRIER

 
Tips and tricks for business success and growth
 
By Rama Beerfas
 
March 30, 2012 (San Diego’s East County) –  I know a few business owners and sales people out there who seem to be addicted to the "expert" marketing or sales guru. They have made almost a religion out of following several different coaches or consultants through personal interaction and/or seminar attendance and/or reading of their books. Every piece of advice these experts dole out is absorbed like a sponge. While I applaud the enthusiasm behind this adulation, I have to wonder if these businesspeople are getting any positive benefit out of this approach. It seems to me that this is another case of too many cooks spoil the broth syndrome. 

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SKECHERS OPENS NEW STORE AT VIEJAS OUTLETS IN ALPINE

 

March 24, 2012 – Viejas Outlets announced the opening today of the latest in a growing list of popular name-brand stores – a 4,100 square foot Skechers store, offering thousands of styles of footwear for men, women and children.  “We are excited to add Skechers to our roster of national, name-brand retailers,” said Viejas Outlets General Manager Peter Cortese. “The Skechers brand appeals to a broad spectrum of our customers, who place a high priority on style and value. It’s a perfect fit for our business and for our customers.”

 


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Local news in the public interest is more important now than ever, during the COVID-19 crisis. Our reporters, as essential workers, are dedicated to keeping you informed, even though we’ve had to cancel fundraising events. Please give the gift of community journalism by donating at https://www.eastcountymedia.org/donate.