advice

10 STEPS TO CHOOSING A TRUSTED HVAC CONTRACTOR

By Colin Martodam

September 14, 2012 (San Diego’s East County)--It’s inevitable. At some point, everyone needs to call a heating and air conditioning company for maintenance, repairs and/or replacements.

Before getting any work done by an HVAC company – or any contractor for that matter – follow these 10 simple steps to ensure you’re hiring a trusted and qualified contractor.


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BOOK REVIEW: LIVING RESOURCEFULLY, YET VERY WELL

 

Living Resourcefully, Yet Very Well, by Susan A. Mahalick (Amazon.com, 2012).
 
Book Review by Dennis Moore
 
July 15, 2012 (San Diego)--Susan Mahalick, an expatriate who grew up in New Jersey and later lived in Iowa before moving to Baja California,  has written a thoughtful and practical guide to being frugal and resourceful.  Living Resourcefully, Yet Very Well is a book based on her own personal learning and life experiences, starting when she was a little girl. She indicates in this well written and thought provoking book that  she learned to save from a very young age and still remember her “little bank book.”

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MARKETING MATTERS: WHEN MORE IS NOT MERRIER

 
Tips and tricks for business success and growth
 
By Rama Beerfas
 
March 30, 2012 (San Diego’s East County) –  I know a few business owners and sales people out there who seem to be addicted to the "expert" marketing or sales guru. They have made almost a religion out of following several different coaches or consultants through personal interaction and/or seminar attendance and/or reading of their books. Every piece of advice these experts dole out is absorbed like a sponge. While I applaud the enthusiasm behind this adulation, I have to wonder if these businesspeople are getting any positive benefit out of this approach. It seems to me that this is another case of too many cooks spoil the broth syndrome. 

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Local news in the public interest is more important now than ever, during the COVID-19 crisis. Our reporters, as essential workers, are dedicated to keeping you informed, even though we’ve had to cancel fundraising events. Please give the gift of community journalism by donating at https://www.eastcountymedia.org/donate.