San Diego-based Falcon Valley Group joins Gray Public Relations in launching “Back to Business” initiative with complimentary strategy sessions

East County News Service

April 15, 2020 (San Diego) -- The disruption to businesses from the coronavirus pandemic is staggering. According to a Goldman Sachs survey of 1,500 business owners, 96 percent say they have been impacted by the outbreak. Only 13 percent feel confident about their contingency plans to maintain business. Fifty-three percent say their employees do not have the ability to telecommute, and 51 percent say their business cannot operate beyond three months.

Public relations and communications professionals from across the U.S. including San Diego have joined forces to offer support through a new initiative, “Back to Business.” Business owners will be matched with an agency volunteering a complimentary strategy session to assist them in addressing their most pressing challenges both during and after the pandemic.

Among the participants is San Diego base strategic communication consultant Gayle Lynn Falkenthal, APR, Fellow PRSA, owner of Falcon Valley Group. “This is not the time for businesses and organizations to run silent,” said Falkenthal. “This is the time to work on new ways to communicate with customers and reposition their organization for a comeback in the post COVID-19 era. Only the prepared will survive. A smart communication strategy is a must.”