Gayle Lynn Falkenthal

GOOD EARTH PLANT COMPANY AND SAN DIEGO COUNTY GREENHOUSES DONATE PLANTS TO FRONTLINE HEALTHCARE WORKERS

By Gayle Lynn Falkenthal, APR, Fellow PRSA
 
Photos: Good Earth Plant Company
 
April 16, 2020 (San Diego) -- As a result of the coronavirus pandemic’s impact on San Diego County’s wholesale ornamental plant and flower nursuries, tens of thousands of dollars of indoor plants remaining unsold to clients were destined for the landfill.
 
Instead, the plants are being donated as a small thank you to the frontline healthcare staff at San Diego area hospitals.
 
Jim Mumford, owner and president of Good Earth Plant Company, arranged the donations from Olive Hill Greenhouses, Leucadia Nursery, and FlorAbunda Nursery. All were eager to participate. The three businesses have donated $35,000 worth of plants to date. Other nurseries are expected to participate in the ongoing project, operating under the hashtag #StayPlanted.
 

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Local news in the public interest is more important now than ever, during the COVID-19 crisis. Our reporters, as essential workers, are dedicated to keeping you informed, even though we’ve had to cancel fundraising events. Please give the gift of community journalism by donating at https://www.eastcountymedia.org/donate.

PUBLIC RELATIONS PROS OFFER FREE STRATEGY SESSIONS TO HELP BUSINESSES AFFECTED BY CORONAVIRUS PANDEMIC

San Diego-based Falcon Valley Group joins Gray Public Relations in launching “Back to Business” initiative with complimentary strategy sessions

East County News Service

April 15, 2020 (San Diego) -- The disruption to businesses from the coronavirus pandemic is staggering. According to a Goldman Sachs survey of 1,500 business owners, 96 percent say they have been impacted by the outbreak. Only 13 percent feel confident about their contingency plans to maintain business. Fifty-three percent say their employees do not have the ability to telecommute, and 51 percent say their business cannot operate beyond three months.

Public relations and communications professionals from across the U.S. including San Diego have joined forces to offer support through a new initiative, “Back to Business.” Business owners will be matched with an agency volunteering a complimentary strategy session to assist them in addressing their most pressing challenges both during and after the pandemic.

Among the participants is San Diego base strategic communication consultant Gayle Lynn Falkenthal, APR, Fellow PRSA, owner of Falcon Valley Group. “This is not the time for businesses and organizations to run silent,” said Falkenthal. “This is the time to work on new ways to communicate with customers and reposition their organization for a comeback in the post COVID-19 era. Only the prepared will survive. A smart communication strategy is a must.”


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Local news in the public interest is more important now than ever, during the COVID-19 crisis. Our reporters, as essential workers, are dedicated to keeping you informed, even though we’ve had to cancel fundraising events. Please give the gift of community journalism by donating at https://www.eastcountymedia.org/donate.

EAST COUNTY MAGAZINE WINS 13 JOURNALISM AWARDS FROM SAN DIEGO PRESS CLUB


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Local news in the public interest is more important now than ever, during the COVID-19 crisis. Our reporters, as essential workers, are dedicated to keeping you informed, even though we’ve had to cancel fundraising events. Please give the gift of community journalism by donating at https://www.eastcountymedia.org/donate.