Nothing but the Truth!
 

September 4, 2009-- Big surprise! Another fire in LA County will cost millions to extinguish. Firefighters come from Shasta County to get in on the juicy overtime. Private contractors lease out bulldozers and aircraft at ridiculous rates to save the homes of the foolish rich who build in canyons and on ridge-tops.

TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

By Rama Beerfas

September 1, 2009 (San Diego’s East County) - We’ve covered the why (the goal) and the who (target market) of a marketing campaign. Now, it’s time to talk about the “what,” the “where,” and the “when” of a successful marketing campaign.

TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH

By Rama Beerfas

By Janelle Eckardt

August 15, 2009 (San Diego)--A long time ago in a galaxy far, far away…. Oh, wait, wrong introduction. Sorry. Not so long ago in a lovely convention center downtown, thousands of people flocked from all corners of the globe to revel in the Mecca of pop culture that is Comic-Con International.

By Penelope Andrade

July, 2009 (San Diego) -- Can you say no when you need to? It's often hard to say no . . . especially to people in positions of authority. An airplane once crashed because the crew was afraid to confront the captain. The captain was distracted by a landing gear malfunction and failed to notice the fuel gauge dropping to empty.

Nothing but the Truth!

The Social Contract

By Will Power

Plus popular East County liberal and conservative talk show hosts return to airways in resurgence of localism

By Janelle Eckardt

By Dennis Volz

June 2009 (San Diego’s East County)--For most of us, our home is our single largest and most important investment. Many of us have poured thousands of dollars and countless hours into maintaining, improving and (hopefully) paying off our homes. Many people own their homes free of any mortgage. These assets are pure equity. Certainly its worthwhile to invest 15 minutes a year to be sure it's properly insured.

Nothing but the Truth!

June 21, 2009--As California lurches towards insolvency, the supply-siders who wrecked the system now propose to turn over the state’s assets to private parties. The most valuable and scenic properties, the California State Parks, are now going to be rented out for private “management”. It’s the first step towards selling them outright to developers.

By Charlavan Hart

I made a bold attempt today to find out some answers for a great many people right now about unemployment checks. It always seems to be a mystery that is unsolvable. Even though you are given a number to call for answers, it is ALWAYS busy. You are sometimes given an estimate on wait time but most often now, the recording tells you to call on another day.

Internal Customers’ Interaction with External Customers: The Ultimate Marketing Tool By Rama Beerfas June 1, 2009 (San Diego’s East County) --In our previous installment, we looked at how important your internal customers (employees) are to the success of your business. (If you missed it, check it out at http://eastcountymagazine.org/?q=node/986).

Our Guide to the Best Disability-Based Websites on the Net

By Janelle Eckardt

May 1, 2009 (San Diego’s East County)--The concept of having a “social life” doesn’t exactly mean the same thing it did twenty, ten, or even five years ago. Interfacing with family and friends seldom actually involves meeting face-to-face, and meeting someone new is only one click away. Chat room chat-ups and instant messaging marathons have, whether or not many of us would like to admit it, become integral elements to our link to the world around us.

THE INTERNAL CUSTOMER--MORE IMPORTANT THAN YOU MAY THINK> By Rama Beerfas May 1, 2009 (San Diego’s East County) --In our previous installment, we looked at customer service as your #1 marketing tool. (If you missed it, check it out at http://www.eastcountymagazine.org/?q=taxonomy/term/310.) This month, we focus on what exactly an internal customer is--nd why internal customers are just as important as your external customers to the success of your business.

Your #1 Marketing Tool

By Rama Beerfas

April 1, 2009 (San Diego’s East County) - Clients often ask me, “What is the number one most effective marketing tool?” My answer is, “Delivering consistent customer service at or above the level that is consistent with your image.”

The truth is that no matter how good your product or service is, your customer service will play a huge part in whether your business will generate repeat sales and word-of-mouth referrals (unless you’ve got a monopoly and you are the only one selling a must-have item.). Without repeat sales and customer referrals, you will be spending all your time, money, and effort replenishing your customer base rather than growing it.