Grossmont Center farmers market

GROSSMONT CENTER FARMER’S MARKET LAUNCHES AS NONPROFIT: MALL REDUCES RATES FOR FARMERS AND DONATES 100% TO LA MESA PARKS

By Miriam Raftery

July 24, 2019 (La Mesa)—Samples of sweet tangerines, Moroccan olives, duck pate and doughnut peaches—along with free shopping bags—were among the treats welcoming shoppers at Grossmont Center’s inaugural farmer’s market today. Other tempting items included culinary herbs and teas, plump dates, lamb and duck sausages, hummus and tzatziki dips, marinades, sauces and more.

I picked up some microgreens, juicy citrus and ripe avocados, then spoke with market organizer Trevor Moore, also the public relations director for the regional shopping mall.

“We’ve decided to run our market as a nonprofit and donate 100% of proceeds to the La Mesa Parks and Recreation Foundation,” he says, adding that Grossmont’s owners, the Cushman family, want to help farmers and give back to their community. “We were charging farmers 8% of sales. We’ve cut that in half, to 4%.” That’s far below rates at other local markets, where charges range as high as 15%.