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MARKETING MATTERS: 5 TIPS FOR A GREAT 30-SECOND COMMERCIAL (AKA ELEVATOR PITCH)

Tips and tricks for business success and growth

By Rama Beerfas

May 1, 2013 (San Diego’s East County) – One of the workshops I am asked to present most often is "Developing Your 30-Second Commercial." Anyone who has ever attended a networking event knows that a concise, effective 30-second commercial (AKA elevator pitch) is critical. The hard part is putting one together that is concise, effective and doesn't sound like a scripted speech.

WATER AUTHORITY RELEASED PROPOSED PURCHASE AGREEMENT FOR CARLSBAD DESALINATION; PUBLIC MEETINGS PLANNED OCT. 2 AND OCT. 10

October 2, 2012  (Carlsbad) -- The San Diego County Water Authority released a proposed Water Purchase Agreement with Poseidon Resources, the private developer of the planned seawater desalination plant in Carlsbad. The release opens a public review period that includes two special evening public meetings to share information on the agreement and to receive public comment.

The agreement specifies the proposed commercial and financial terms for the production and delivery of water from the planned desalination plant to the Water Authority’s regional water delivery and treatment system.  It also includes terms for the potential purchase of the plant by the Water Authority.