Cajon Valley school bond

EAST COUNTY VOTERS REJECT CAJON VALLEY AND LAKESIDE SCHOOL DISTRICT SCHOOL BOND MEASURES

By Paul Kruze, Contributing Editor

Photo: Creative Commons NC-ND via Bing

March 4, 2020 (San Diego’s East County) -- El Cajon and Lakeside voters gave solid thumbs down on Tuesday night to school bond measures put on the ballot by the Cajon Valley Union School District (CVUSD) and by the Lakeside Union School District.

Cajon Valley

Cajon Valley’s ballot measure, which would have issued $220 million dollars in school bonds went down in a major defeat with 100 percent of precinct votes counted and only late mail-in ballots remaining. 12,301 votes were cast against the bond measure (55.65%) with 9,803 (44.35%) votes cast for it. The bond measure required 55% in favor to pass, but throughout the evening, never came close to gaining traction needed for passage.

The district said that the new bond issue was necessary to finance basic infrastructure improvements and to implement installation of advanced security technology at its schools as recommended last year by a County of San Diego Grand Jury report.


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CAJON VALLEY SCHOOL DISTRICT SPENDS OVER A HALF MILLION DOLLARS ON PROMOTIONAL VIDEOS

Superintendent and school board president refuse to answer questions on videos; recent flash mob video cost over $21,500

 

By Paul Kruze, Contributing Editor; Miriam Raftery, Editor, also contributed to this report.

Photo: Superintendent David Miyashiro in CVUSD flash mob video

Update:  Shortly after publication of this report, the CVUSD belatedly responded  to ECM's California Public Records Act requst for documentation of any financial or enrollment benefits received by the district due to its promotional videos on YouTube.  Naomie Rodrigues sent an e-mail advising that "NO SUCH DOCUMENTS EXIST" but noted that some videos were published on the County Department of Education's website.  View our article on her reply and the district's lagging responses to other records requests. 

 

October 16, 2019 (El Cajon) -- The internet has revolutionized video marketing. From small businesses to government agencies, organizations can now harness resources at YouTube and other online portals to directly market messages to a target audience.

The Cajon Valley Union School District (CVUSD) has utilized its Youtube channel and other social media portals to disseminate professionally produced video marketing and promotional messages for its school projects and World of Work career path program.

Utilizing taxpayer money, the district has produced and promoted impressive videos such as “A Day in the Life of a Cajon Valley Bus Driver,” “Education and business leaders from Vista and Colorado tour Cajon Valley,” an invitation to a Grandparents Day event, Fall Festivals, Madison Avenue Elementary Lemonade Fundraiser, and numerous WoW (World of Work) videos. The District also produces a monthly “broadcast” with news and events directed to school personnel and staff.

Hefty costs

But critics say the CVUSD is making too much of a good thing, since these videos produced by the district have come with a high price tag.

According to information provided to East County Magazine by the CVUSD in response to a public records request, from July 2014 (when David Miyashiro became Superintendent) through June 30, 2019, the district has spent over half a million dollars -- $576,289.60 to be exact -- on marketing and promotional videos.


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