By Paul Kruze, Contributing Editor

October 23, 2019 (El Cajon) -- As part of East County Magazine's investigation of the Cajon Valley Union School District, ECM asked Superintendent David Miyashiro, EdD and school board President Tamara Otero to back up their often repeated claim that the district has reaped great benefits with its more than half-million dollars in expenditures on  videos over the five years. Both ignored multiple requests for verifiable benefits and for interviews.

On Friday, at 1:45 p.m., however, ECM received a response to our California Public Records Act request from Naomi Rodrigues, the district’s Executive Coordinator. Our request asked for any verifiable financial and enrollment benefits from the district’s paid marketing and promotional videos published on YouTube from July 2014 through Sept. 24, 2019.

“NO SUCH DOCUMENTS EXIST” wrote Rodrigues (photo, left) in her e-mail to ECM.  It is unclear if she was aware of our article published shortly before her response was received.

Although the district could not document any financial benefits or increased enrollment tied to its videos, less tangible benefits may include increasing student morale and boosting the district’s image elsewhere. Consistent with the latter point, Rodrigues listed four videos which she indicated have been featured and showcased by the San Diego County Board of Education.  (View full e-mail response from Rodrigues.)