TIPS AND TRICKS FOR BUSINESS SUCCESS AND GROWTH
By Rama Beerfas
February 1, 2011
(San Diego’s East County) – We’ve identified the three components of a successful trade show marketing plan:
• Have a system in place for attracting potential customers to the exhibit.
• Qualify those people who visited the booth.
• Follow up with those visitors who left contact information.
Last month, we looked at some methods to qualify the people who visit your booth as legitimate prospects. This month, we’ll explore the most critical part of the trade show process: the post-show follow-up.
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