September 30, 2008 (San Diego's East County) -- Growing concerns over food safety, environmental issues, health and desire to support our local economy have given rise to a new trend: consumers seeking out locally-grown and produced foods.
Sales of locally grown foods increased 25% in 2007 from $4 billion to $5 billion – and could hit $7 billion by 2011, according to a HealthFocus TrendScan report. According to Packaged Facts, 69% of consumers surveyed agreed that local food is better for their personal health than food that has traveled across the country. Buzzwords such as “food miles” the “slow food movement” and “locavore” (New Oxford American Dictionary’s 2007 word of the year) have entered the lingo.
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