By Paul Downey, CEO, Serving Seniors
Photo: CC by NC-ND via Bing
December 16, 2021 (San Diego) -- For nonprofit organizations like Serving Seniors, the holiday season can determine our ability to provide services and support to San Diegans counting on our help.
Nearly one third of all charitable giving takes place in December and 12% takes place the last three days of the year. One in four nonprofit organizations raise half of all donations for the year during the holidays.
The impulse to help others is among humanity’s greatest purposes, but don’t let your generosity override doing your homework. Two-thirds of the people who make donations don’t do any research at all before giving.