APARTMENT FIRE DISPLACES 23 PEOPLE IN UNINCORPORATED EL CAJON

ISSA CALLS FOR TRUMP TO PARDON REP. HUNTER, THEN RECEIVES SENIOR HUNTER ENDORSEMENT

YOU'RE INVITED TO OUR FEASTING & MERRYMAKING HOLIDAY PARTY DEC. 15!

SUPERVISORS CHANGE LANGUAGE ON BALLOT MEASURE SUBMITTED BY OPPONENTS OF NEWLAND SIERRA, ADOPT DEVELOPER’S DESCRIPTION

WILDFIRE INSURANCE CRISIS LEADS COMMISSIONER TO CALL FOR FIRST-EVER STATEWIDE NON-RENEWAL MORATORIUM

HUNTER TO RESIGN AFTER HOLIDAYS: MAY FORFEIT CONGRESSIONAL PENSION

POWAY BOIL-WATER ORDER LIFTED: PUBLIC URGED TO DINE AT POWAY RESTAURANTS TO HELP WORKERS HURT BY SHUTDOWN

MERCY AMBULANCE SKIDS OFF ROAD, LEAVING JULIAN WITHOUT MEDICAL RESPONSE FOR HOURS AS TOURISTS AND RESIDENTS EXPERIENCE “SNOWMAGEDDON”

SEN. ATKINS SAYS NEW TRUMP RULE COULD CUT FOOD STAMPS FOR 700,000 CALIFORNIANS

HOUSE ETHICS COMMITTEE STRIPS HUNTER OF VOTING IN BIPARTISAN ACTION AFTER GUILTY PLEA

PRESCRIBED FIRE BURNS PLANNED AT CUYAMACA RANCHO STATE PARK IN SAN DIEGO COUNTY

MASKED SUSPECTS WANTED AFTER ATTACKING RESIDENT DURING HOT PROWL BURGLARY IN UNINCORPORATED EL CAJON

News

SCHOOL CLOSURES ON WEDNESDAY DUE TO OUTAGES

October 29, 2019 (San Diego's East County) -- Because SDG&E has announced planned power outages due to high fire danger, the County Board of Education announced that the following school districts will be closed on Wednesday, October 30:

  • Dehesa School District
  • Julian Union High School District
  • Julian Union School District
  • Mountain Empire Unified School District
  • Rancho Santa Fe School District
  • Spencer Valley School District
  • Warner Unified School District

GOVERNOR NEWSOM ASKS CPUC TO REFORM POWER SHUT-OFF RULES, PENALIZE UTILITIES FOR EXCESSIVE OUTAGES AND MANDATE COMPENSATION FOR IMPACTED RATEPAYERS

By Miriam Raftery

Photo: Governor Newsom met with officials and emergency responders after touring Getty Fire area in Los Angeles yesterday

October 29, 2019 (Sacramento) –San Diego rural and mountain residents weary of repeated utility-led Public Safety Power Shutoffs (PSPS) by SDG&E to prevent wildfires had complaints fall on deaf ears during Governor Jerry Brown’s administration.

By contrast, Governor Gavin Newsom has just issued a series of announced actions aimed at restricting widespread intentional outages and penalizing utilities that violate new rules that Newsom aims to impose.  In addition, Newsom called for an end to charging ratepayers during planned outages and approved funds to help compensate those left without power for losses incurred.

He also made clear that he expects the California Public Utilities Commission to take strong actions. The new Governor has appointed two new CPUC commissioners – and made clear at a press conference that he expects to see reforms, or more changes  will be made.

SMALL QUAKE NEAR LAKE HENSHAW RATTLES EAST COUNTY

East County News Service

October 29, 2019 (Lake Henshaw)-- A 3.6 earthquake centered near Lake Henshaw, 15 miles northwest of Ramona, rattled the region around 9:20 a.m., according to the U.S. Geological Survey (USGS).  

The temblor was felt as far away as La Mesa, where ECM's editor felt a rumble followed by a jolt that startled her two dogs and a cat.  

MARINE CORPS VET NEEDS HELP AFTER LOSING EVERYTHING IN POWAY FIRE

By Miriam Raftery

A GoFundMe site has been set up to help T.J. Poucher recover from the devastating fire

October 28, 2019 (Poway) – T.J. Poucher, a Marine Corps veteran, awoke to a chemical smell and a choking feeling last Saturday night.  Cracking open a door, he was blasted by heat “like a jet engine” that singed his hair and face, he told NBC 7. 

Fortunately, his military training as an infantryman kicked in. “We thrive in chaos,” says Poucher, who knew he needed to break a window immediately. He escaped with his dog but burned his feet on the smouldering grass outside. 

Poucher is grateful that his teenage children were not there during the fire, but the blaze destroyed everything else – a lifetime of memories gone, along with his work truck, his equipment needed for his fish tank cleaning business, two saltwater aquariums filled with fish and coral, and more.

SHERIFF ROUNDS UP STOLEN HORSE STATUE AND ALLEGED THIEVES

By Miriam Raftery
 
Photo:  The stolen statue was similar to the horse sculpture pictured.
 
October 28, 2019 (El Cajon) – A metal horse sculpture stolen from in front of the Double S Tack and Feed Store in unincorporated El Cajon has been recovered in Arizona.  Two men have been arrested and charged with the theft.

SANTEE STILL WANTS COMMUNITY CHOICE ENERGY, BUT NOT WITH NORTH COUNTY ALLIANCE

By Mike Allen
 
October 28, 2019 (Santee) -- The Santee City Council voted for the second time to establish a community choice energy program, but put the brakes on joining a joint powers authority being formed with the cities of Carlsbad, Del Mar and Solana Beach.

SDG&E WARNS OF NEW OUTAGES AS SANTA ANA WINDS ARE SET TO RETURN

By Miriam Raftery

October 28 2019 (San Diego’s East County) – With the strongest Santa Ana winds of the season forecast Tuesday through Thursday,  San Diego Gas & Electric is warning over 32,000 customers that the utility may proactively shut off power to many communities to prevent lines from sparking fires, including some areas not previously impacted by outages.  The outages could begin late Tuesday or early Wednesday and last as late as Friday evening, according to SDG&E.

The communities that may lose power are:

  • Alpine
  • Boulevard
  • Campo
  • Descanso
  • Dulzura
  • El Cajon (portions of)
  • Encinitas (portions of)
  • Escondido (portions of)
  • Jacumba
  • Jamul (portions of)
  • Julian
  • Lakeside (portions of)
  • Mount Laguna
  • Pala
  • Palomar Mountain
  • Pauma Valley
  • Pine Valley
  • Potrero
  • Poway
  • Ramona
  • Ranchita
  • Rancho Santa Fe (portions of)
  • San Clemente (portions of)
  • San Juan Capistrano (portions of)
  • Santa Ysabel
  • Valley Center (portions of)
  • Warner Springs

Steps to prepare for an outage

RED FLAG WARNING: STRONGEST SANTA WINDS THIS SEASON

East County Wildfire & Emergency Aerts

October 28, 2019  (San Diego) --- The National Weather Service has issued a red flag alert, warning of extremely critical fire weather conditions arriving Tuesday night and continuing through Thursday afernoon.  This has potential to be the strongest Santa Ana wind event so far this season, the NWS predicts.

FANITA RANCH WOOS COUNCIL AND PUBLIC WITH PROMISES OF PUBLIC TRAILS, OPEN SPACE, A FARM, VINEYARD AND 3,000 HOUSES

By Mike Allen
 
Photo:  SR 125 heading northward toward Santee
 
October 28, 2019 (Santee) -- The developer of Fanita Ranch, the planned community of 2,949 houses in Santee’s northwest quadrant, are trying hard to convince Santee that its project will enhance the city rather than detract from it.
 
Last week, the development firm, HomeFed Corp., wooed councilmembers and the public with new details on the amount of open space and other features on the 2,600 acre site in the third public workshop during a Oct. 23 City Council meeting and public workshop.

SAWDAY FIRE IN RAMONA CAUSED BY TRAILER FIRE

By Miriam Raftery

Photo: ECM news partner 10 News

October 28, 2019 (Ramona) – The Sawday Fire which began Friday morning and scorched 97 acres was caused by a parked trailer that caught fire, Cal Fire reports. It is not yet known what caused the trailer to ignite along Sawday Truck Trail near Littlepage Road.

BIG RIG DRIVER FROM EL CAJON KILLED IN BOULEVARD CRASH

East County News Service

October 28, 2019 (Boulevard) – The driver of a 2008 Volvo big rig towing a 53-foot trailer loaded with pineapples lost control of his vehicle on I-8 east of Ribbonwood Road in Boulevard around 2:30 a.m., rolling over and down an embankment. The driver, a 35-year-old El Cajon man, was ejected onto the cab and died at the scene.

GETTY FIRE ERUPTS ALONG 405 FREEWAY IN L.A.: HOMES BURN, THOUSANDS EVACUATED INCLUDING UCLA

By Miriam Raftery

October 28, 2019 (Los Angeles) – The fast-moving #GettyFire that erupted overnight near the famous Getty art museum has shut down the 405 freeway in Los Angeles.  Several homes have burned and thousands are threatened. Mandatory evacuations have been issued as far south as Pacific Palisades, affecting 10,000 commercial and residential structures as well as the University of California, Davis campus, CBS 8 reports.

Fire officials described the evacuation zone s a box bounded by Mulholland Drive on the north side, the 405 on the east, Sunset Boulevard on the south and Temescal Canyon Road on the west. A broader evacuation warning area extends north to Topanga and west to Malibu.

FIRST FALL FROST WARNING ISSUED; WINDY WEATHER TO RETURN

By Miriam Raftery

October 28, 2019 (San Diego’s East County)—The National Weather Service has cancelled a fire weather watch for Monday in San Diego County, however a stronger Santa Ana Wind event is likely Tuesday through Thursday.

The temperatures are cooling off, however, with freezing temperatures likely across the high desert areas mid-week. Lows could dip into the 20s by Thursday night and Friday morning, says meteorologist Dan Gregoria.

RECORD WINDS WHIP DEVASTATING WILDFIRES FROM CAILFORNIA’S WINE COUNTRY TO THE COAST

By Miriam Raftery, East County Magazine

Photo, left, via CalTrans:  Glencove Fire in Vallejo shut down the Carquinez bridge for several hours

 

October 27, 2019 (San Diego) – Governor Gavin Newsom today declared a statewide emergency as wildfires whipped by hurricane-force gusts forced hundreds of thousands of people to evacuate. As apocalyptic images emerged, the danger for those caught in the paths of the infernos deepened due to intentional power shut-offs by PG&E that left over 2 million Californians in the dark.

“We area deploying every resource available,” Governor Newsom announced at a press conference, also urging everyone in evacuation zones to heed warnings from offficials and first responders.

CALIFORNIA'S WORSENING WILDFIRES, EXPLAINED

By Julie Cart and Judy Lin, Calmatters

CALmatters is an independent public interest journalism venture covering California state politics and government.

Photo by Naveen Nkadalaveni, Wikimedia Commons

October 27, 2019 (San Diego's East County) - Introduction:  if it seems that wildfires are burning nearly all the time these days, that there’s no longer a definable fire season in California, you’re right. Fourteen of the 20 most destructive fires in state history have occurred since 2007, and California has 78 more annual “fire days” now than it had 50 years ago.

ISIS FOUNDER AND LEADER DEAD AFTER U.S. MILITARY RAID

By Miriam Raftery 
 
October 27, 2019 (San Diego) – Abu Bakr al-Baghdadi, founder and leader of the terrorist group ISIS, committed suicide after being trapped during a raid yesterday by U.S. military special forces in northwest Syria, President Donald Trump announced at a White House press conference.
 
Trump announced that the “number one terrorist leader” has “been brought to justice.” No U.S. personnel were lost in the operation, though a “large number” of Baghdadi’s  associates were killed or captured including two women wearing suicide vests that detonated; they are believed to be Baghdadi’s wives. 
 
 Eleven children were removed prior to the raid, but reportedly Baghdadi took three of his children into a dead-end tunnel, where he ignited a suicide vest, killing himself and the youngsters. "He didn’t die a hero. He died a coward,” the President said. “Crying, whimpering, screaming and bringing kids with him to die"

SANTEE FAMILY GROWS BIGGEST PUMPKIN IN SAN DIEGO COUNTY HISTORY

By Miriam Raftery

 

October 27, 2019 (Santee) – The Fredricks family of Santee has grown a whopper of a pumpkin, tipping the scales at 1,531 pounds.  The giant gourd is the largest ever grown in San Diego County, according to Sarah Fredricks. 

It took second place at the Pumpkin Competition weigh-off at the Irvine Railroad Park on September 21, however, missing the all-time Southern California record by just two pounds. (The largest in Southern California was grown by Chris Dunn and weighed in at 1,533 pounds. The biggest statewide was entered by Ruben Frias of Napa, who won with a 1,758 pound pumpkin.)

“I have grown giant pumpkins on and off since 2001,” says Jim Fredricks, who grew the giant gourd along with his wife, Sarah, and their boys, Andrew, 5, and Joshua, 8.

DEVASTATING WILDFIRES IN MEXICO CLAIM LIVES, FORCE MASS EVACUATIONS

 

Update October 26:  30 homes have burned in Rosarito, where a man and his dog were found dead after their home burned, Mexico News Daily reports. Over 70 homes have now burned in Tecate. The National Forestry Commission (Conafor) had contained only 35% of the estimated 50 fires raging in Mexico.

By Miriam Raftery

“People had to hike out through the mountains to save their lives,” – Tecate resident Veronica Lavarello

October 25, 2019 (Tecate, Mexico) – Fires burning in Mexico have displaced at least 1,645 people forced to evacuate their homes. The blazes have killed three people, Associated Press Reports. Deaths include a 12-year-old girl and a 19-year-old woman, the Mexican new site Radar Tecate reports.  Antonio Rosquillas, director of Baja California Civil Protection, indicates two others are injured. In Rosarito, where 30 homes have burned, a man died in a structure fire along with his dog, Mexico News Daily reports.

Tecate Mayor Zulema Adams announced that at least 54 homes  have been destroyed and 100 have been damaged.

One of the fires shut down the coastal highway north of Ensenada for several hours today. A fire in the Tecate region burned over 35,000 acres. Schools in Tijuana, Tecata and Rosarito were all ordered closed today due to heavy smoke.

Smoke has been visible on the northern side of the international border but thus far the blazes are confined to Mexico.

Mexico’s president has declared a state of emergency, as dozens of families remain in shelters.  Tonight, the intensity of Santa Ana winds has diminished, aiding firefighters battling the blazes.

SDG&E OPENS MORE RESOURCE CENTERS FRIDAY IN OUTAGE AREAS

 

Update 11 a.m.  SDG&E has shut off power to around 16,000 customers due to very high winds howling through some mountain and rural areas of East County.  Winds approaching 100 mph have been clocked today atop at least one local mountain peak.

East County News Service

October 24, 2019 (San DIego's East County) -- San Diego Gas & Electric will open seven Community Resource Centers tomorrow, Friday, October 25th starting at 8 a.m. until 6 p.m. due to power outages the company initiated during the Santa Ana wind event.  Water and snacks will be available, and residents can charge devices and get up-to-date information about power outages at these Centers:

- Descanso Branch Library: 9545 River Dr. Descanso, CA, 91916

- Whispering Winds Catholic Camp: 17606 Harrison Park Road, Julian, CA, 92036

- Pine Valley Improvement Club: 28890 Old Highway 80, Pine Valley, CA, 91962

- Lake Morena Community Church: 29765 Oak Drive, Campo, CA, 91906

- Portrero Community Center: 24550 Hwy 94, Portrero, CA, 91963

- Dulzura Community Center: 1136 Community Building Road, Dulzura, CA, 91917

- Warner Springs Resource Center: 30950 CA-79, Warner Springs, CA, 92086

YOU'RE INVITED TO OUR HALLOWEEN PARTY OCT. 26!

 

Join East County Magazine at our Haunted Mt. Helix Manor for our annual Halloween party!

Open to all subscribers (subscribe free at the top right side of our homepage):

SATURDAY, OCTOBER 26  

4 p.m.- 8 p.m.

4438 Hideaway Place, La Mesa, CA 91941

--Bring a devilishly delicious dish to share

--Costume contest and parade

--Prizes and surprises! (Prize donations welcome)

Thanks to our prize donors! City Tacos, La Loteria del Jamul, La Mesa Chamber of Commerce, Scare Trail at Marshal Scotty's, SoCal Axe Throwing, Pearson Brothers Winery, Reanimated Records, and more. Prizes include gift certificates to local restaurants and shops, wine lovers gifts, coffee lovers' basket, chocolate truffles, Spring Fling and Summer Bash Business Expo tickets, accessories, holiday party passes and more.

Cost $16 in advance, $20 at the door.  GET TICKETS: 

CONGRESSWOMAN SUSAN DAVIS JOINS SPEAKER PELOSI ON CONGRESSIONAL DELEGATION TRIP TO AFGHANISTAN AND JORDAN

East County News Service

Photo: Congresswoman Davis at U.S. Institute for Peace forum on democracy and women's rights in Afghanistan

October 23, 2019 (San Diego’s East County) -- Congresswoman Susan Davis (CA-53), a senior member of the House Armed Services Committee, made an unannounced visit to Afghanistan and Jordan with a high-level bipartisan Congressional delegation led by Speaker Nancy Pelosi. The delegation met with top diplomats, military leaders and troops, Afghan President Ashraf Ghani, and King Abdullah II of Jordan.

“I was pleased to be a part of this delegation trip designed to strengthen relationships with our allies and discuss national security issues, especially in light of the deepening crisis in Syria after Turkey’s military incursion and increased violence by the Taliban,” said Rep. Davis, a  San Diego Democrat whose district includes portions of East County. “This delegation trip provided members with the latest information on the ground and will inform us as we continue to create U.S. policy toward the region.”

IS IT FAIR TO BLAST PG&E FOR NOT MANAGING BLACKOUTS LIKE SDG&E?

By Claire Trageser, KPBS | CALmatters

CALmatters is an independent public interest journalism venture covering California state politics and government.

Photo:  Flames from the Witch Fire light up the early Friday morning sky in northern San Diego County, Oct. 26, 2007. Photo by Jon Vidar/Associated Press

October 23, 2019 (San Diego) - As Pacific Gas & Electric Co. plans power shutdowns beginning Wednesday in parts of 17 Northern California counties due to high winds and fire danger, its management of the crisis has been widely criticized.

LA MESA CITY MANAGER ANNOUNCES RETIREMENT

Source:  City of La Mesa

October 23, 2019 (La Mesa) - City Manager Yvonne Garrett has announced her retirement effective December 30, 2019. Mrs. Garrett has served in several positions with the City of La Mesa, starting as the Director of Community Services in January 2000. Mrs. Garrett spent six years as the Assistant City Manager and Community Services Director prior to her appointment as City Manager in 2016.  Mrs. Garrett was the Director of the La Mesa Park and Recreation concurrently with her position in Community Services and in the City Manager’s Department. The Foundation is a private non-profit organization that raises funds for park improvements and facilitates recreational, education and cultural programs in La Mesa. 

 

CVUSD ADMITS IT HAS NO DOCUMENTATION OF ANY FINANCIAL BENEFITS TO DISTRICT FROM HALF-MILLION DOLLARS SPENT ON PROMOTIONAL VIDEOS

By Paul Kruze, Contributing Editor

October 23, 2019 (El Cajon) -- As part of East County Magazine's investigation of the Cajon Valley Union School District, ECM asked Superintendent David Miyashiro, EdD and school board President Tamara Otero to back up their often repeated claim that the district has reaped great benefits with its more than half-million dollars in expenditures on  videos over the five years. Both ignored multiple requests for verifiable benefits and for interviews.

On Friday, at 1:45 p.m., however, ECM received a response to our California Public Records Act request from Naomi Rodrigues, the district’s Executive Coordinator. Our request asked for any verifiable financial and enrollment benefits from the district’s paid marketing and promotional videos published on YouTube from July 2014 through Sept. 24, 2019.

“NO SUCH DOCUMENTS EXIST” wrote Rodrigues (photo, left) in her e-mail to ECM.  It is unclear if she was aware of our article published shortly before her response was received.

Although the district could not document any financial benefits or increased enrollment tied to its videos, less tangible benefits may include increasing student morale and boosting the district’s image elsewhere. Consistent with the latter point, Rodrigues listed four videos which she indicated have been featured and showcased by the San Diego County Board of Education.  (View full e-mail response from Rodrigues.)

Audio: 

SDG&E EXPANDS POTENTIAL OUTAGE AREAS; SOME CUSTOMERS COMPLAIN OF ERRATIC NOTIFICATIONS

By Miriam Raftery

 

Update October 24:  As of 8 a.m. Thursday, power is shut off for 431 people in Dehesa, Alpine, Rancho Palo Verde, Santa Ysabel, Wynola, Pine Hills, East Descanso, Green Valley Falls, Cuyamaca, Viejas, West Descanso, Boulder Creek, Live Oak Springs, Boulevard, Jacumba, Japatul Valley, Buckman Springs, Morena Village. Resource centers have been opened in Julian and Descanso; scroll down for details.

October 23, 2019 (San Diego’s East County) – SDG&E is warning of a new round of potential power-shut offs that could affect up to 23,944 customers, with a red flag warning from 5 a.m. Thursday through 5 p.m. Friday evening.

The areas that could be impacted are Alpine, Barona, Barrett Lake, Boulevard, Campo, Cuyamaca, Descanso, East Poway, East Valley Center, Julian, Mesa Grande, Mount Laguna, Palomar Mountain, Pine Valley, Potrero, Ramona, Rancho Bernardo (portions), Santa Ysabel, Shelter Valley, Viejas and Warner Springs.

The utility’s site states that it makes several efforts to notify ratepayers prior to shutoffs. In many cases the system worked to provide customers with time to prepare for outages.  However, some rural residents have posted complaints on social media stating that they received repeated warnings of shut-offs that never occurred, and later had power shut-off with no warning.

LAKESIDE SAND MINE IN MORENO VALLEY TO EXPAND AMID LOCAL PROTESTS

Lakeside planning group postpones action until Nov. 20 on proposal to deepen East County Sand Mine in Morena Valley to 80 feet

 

By Ana Nita, East County Magazine

 

 

October 23, 2019 (Lakeside) – Early in the morning on October 1st, dozens of trucks and heavy machinery traveled through in all directions on the job for the many industrial sites located (some would say “dumped” here with minimal or no county oversight) in this town. 

RED FLAG WARNING: HIGH FIRE DANGER

East County News Service
 
October 22, 2019 (San Diego’s East County) – The National Weather Service has issued a red flag warning due to high fire danger beginning early Thursday morning through Friday night. The warning is in effect for San Diego mountains, foothills and inland valleys in San Diego County.

CARLTON OAKS OWNERS PLAN RESORT WITH HOTEL, HOUSING AND MORE

By Mike Allen

October 22, 2019 (Santee) -- The owners of the Carlton Oaks Golf Course submitted plans to the city of Santee to build 285 residential units on the site and other new development to create an upscale tourist attraction. The golf course itself will be moved and revamped to accommodate the new facilities.

SEE AND LEARN HOW WATER IS DELIVERED TO YOUR HOME OCT. 26

Source: Helix Water District 

October 21, 2019 (San Diego’s East County) -- This Saturday, October 26, Helix Water District is hosting Helix Water Talks, a behind-the-scenes look at how their field operations crews maintain the vast water distribution system that delivers water from their treatment plant in Lakeside to 276,000 people in El Cajon, La Mesa, Lemon Grove and Spring Valley. 

CAJON VALLEY SCHOOL DISTRICT SPENDS OVER A HALF MILLION DOLLARS ON PROMOTIONAL VIDEOS

Superintendent and school board president refuse to answer questions on videos; recent flash mob video cost over $21,500

Update:  Shortly after publication of this report, the CVUSD responded  to our California Public Records Act requst for documentation of any financial or enrollment benefits received by the district due to its promotional videos on YouTube.  Naomie Rodrigues advised us that that "NO SUCH DOCUMENTS EXIST" but noted that some videos were published on the County Department of Education's website.  View our article on her response and the district's lagging responses to numerous other records requests. 

Photo: Superintendent David Miyashiro in CVUSD flash mob video

By Paul Kruze, Contributing Editor

Miriam Raftery, Editor, also contributed to this report.

October 16, 2019 (El Cajon) -- The internet has revolutionized video marketing. From small businesses to government agencies, organizations can now harness resources at YouTube and other online portals to directly market messages to a target audience.

The Cajon Valley Union School District (CVUSD) has utilized its Youtube channel and other social media portals to disseminate professionally produced video marketing and promotional messages for its school projects and World of Work career path program.

Utilizing taxpayer money, the district has produced and promoted impressive videos such as “A Day in the Life of a Cajon Valley Bus Driver,” “Education and business leaders from Vista and Colorado tour Cajon Valley,” an invitation to a Grandparents Day event, Fall Festivals, Madison Avenue Elementary Lemonade Fundraiser, and numerous WoW (World of Work) videos. The District also produces a monthly “broadcast” with news and events directed to school personnel and staff.

Hefty costs

But critics say the CVUSD is making too much of a good thing, since these videos produced by the district have come with a high price tag.

According to information provided to East County Magazine by the CVUSD in response to a public records request, from July 2014 (when David Miyashiro became Superintendent) through June 30, 2019, the district has spent over half a million dollars -- $576,289.60 to be exact -- on marketing and promotional videos.

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